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They are out there somewhere…

Developing your
Paid Media Strategy.

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Paid media is one method by which you can promote your content through sponsored social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia. Paid media can be an effective opportunity to expand your clinic reach, get more clicks, and generate more customers.

Combining these elements can prove to be really powerful in terms of generating and engaging leads. Our Paid Media Strategy will define the leads by geographic location and other demographics we agree to research. This will allow us to create targeted campaigns to bring these potential customers to your clinic website.

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What is
Paid Media?

Paid media serves as a method for promoting content and driving exposure. And there are variety of paid techniques you can use to amplify your owned media and help you win more earned media. 

For example, social media platforms such as Twitter, LinkedIn, Facebook and Instagram offer advertising options that can be leveraged to boost your exposure. 

We’ve found that LinkedIn and Instagram are the most effective promotion platform for clinics. It all depends on where your target audience is the most active and engaged with your brand.

Working with you we research and develop the correct strategy and advise on the which channels to use as part of our Paid Media Strategy.

  • Facebook

    There are a variety of paid media avenues on Facebook. First, you can experiment with paid targeted advertising that shows up on users' news feeds. Alternatively, you can buy carousel ads: these are a swipeable series of images in a single ad space, allowing you to tell a better story and showcase more services.

  • YouTube

    Youtube is a versatile platform when it comes to its paid media -- it can be anything from bumper ads (six second ads), Google Preferred (non-skippable, mid-length ads), TrueView InStream (skippable, long format ads), or TrueView Action (video format with a CTA).

  • LinkedIn

    Much like Facebook, LinkedIn offers sponsored content or updates in and around users' feeds across devices. They also offer Sponsored InMail, where you can deliver content to target audiences through their Messaging feature. The sponsored messages only deliver when the user is live on LinkedIn.

“The Clinic Creatives helped me understand who my customers are and how to effectively find them using paid media.”

— PETER.G, TCC CLIENT

PPC

Pay-Per-Click -- or PPC -- is a paid search results strategy that charges advertisers for each click a promoted result receives. These paid search ads are the first few hits on a keyword's search results page and are marked with a green "Ad" label. Since most search engine users don't tend to look beyond the first few hits -- let alone beyond the first results page -- they can be an effective way to boost awareness and drive traffic to your site.

Display Ads

This type of paid media is likely the most recognized, as pop-ups, wallpaper ads, banners, and video ads can be found on almost every web page on the internet. They are usually pretty affordable on a cost-per-click basis and are an excellent way to increase brand awareness and recognition.

Get started with
The Clinic Creatives, today.

Send us some details and one of our team will be sure to call you back and learn more about your business needs.